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OVER180 YEARSOFHISTORY

The Story of Our Family-Owned Business Spanning THREE Centuries

Integrity.      Family.      Tradition.      Drive.

These are the principles that for over 180 years have driven our company through five generations of Dickson family leadership with one sole focus - distribution. In 1841, two Welsh immigrants opened an apothecary shop in the rural township of Shreveport. In its earliest days, the business supplied firearms and ammunition to the pioneering farmers, soldiers, and lawmen. Early ads from the 1800’s document the fledgling company selling muzzleloaders, shotguns, and pistols, along with everything else the pioneer was likely to need to survive in a frontier town: quinine to fight malaria, mustard to make plasters, and ammunition to fight varmints, scoundrels, and scallywags.

      Today the family tradition continues at Sports South. Every day, it meets the challenges set forth by its founding fathers by providing the right product to the right place at the right time.
As the country’s oldest and largest distributor of firearms, ammunition, and accessories, Sports South maintains its leadership position through the relentless pursuit of new ideas and new thinking to drive long-term success and growth. With the nation’s largest concentration of shooting sports inventory from all the leading manufacturers under one roof, Sports South can deliver unmatched distribution services to its customers. If you haven’t already, please give us the opportunity to prove it!

      Sports South is a family company and these values permeate its culture to all its employees and its customers. Hard work, education, and hands-on involvement, along with the assured well-being and livelihood of hundreds of employees, reinforce the company's dedication to its origin.
Frst Responsive Timeline
January 1841
  • Company Founded

    J.W. Morris & Co is founded as a druggist and wholesale distributor in downtown Shreveport, Louisiana.

Frst Responsive Timeline
1854
  • Early Firearms Distribution

    T.H. Morris, brother of J.W. Morris, advertises firearms, ammunition, and early sporting goods in the Shreveport Almanac for the Year 1854.

November 1889
  • Dr. S.A. Dickson Buys In

    Physician and druggist Samuel Augustus Dickson buys into the business which is renamed Iler, Morris & Dickson Co.

Frst Responsive Timeline
1896
  • The company incorporates as Morris & Dickson Ltd. focusing on wholesale trade supplying retailers in Louisiana, Texas, and Arkansas.

Frst Responsive Timeline
September 1899
  • President

    Dr. S.A. Dickson

    September 1899 - June 1916

January 1917
  • President

    Claudia Sentell Dickson

    January 1917 - March 1919

March 1919
  • President

    S. Allen Dickson

    March 1919 - January 1924

Frst Responsive Timeline
January 1924
  • President

    Claudius Dickson

    January 1924 - November 1946

Frst Responsive Timeline
November 1952
  • President

    M. Allen Dickson

    November 1952 - July 1974

Frst Responsive Timeline
1963
  • Otto's Sporting Goods Stores

    Morris & Dickson re-enters sporting goods with retail stores operating under the trade name Otto Sports Centers in Shreveport.

Frst Responsive Timeline
February 1972
  • Return to Wholesale

    Morris & Dickson branches into wholesale sporting goods as a Remington Arms distributor in Lake Charles, LA.

Frst Responsive Timeline
February 1973
  • Expanded Facility, Lake Charles

    After early success with Remington, Morris & Dickson expands its facility in Lake Charles and widens its sporting goods assortment.

Frst Responsive Timeline
July 1974
  • July 1974

    Sports South is formally incorporated and shortly thereafter is spun off from its parent company Morris & Dickson Co.

July 1974
  • President

    Markham A. Dickson Jr.

    "Skipper"

    July 1974 - April 2015

Frst Responsive Timeline
January 1976
  • McNeil Street, Shreveport

    Expanding its trade territory, the company moves back home to a new facility in Shreveport.

Frst Responsive Timeline
December 1980
  • Quonset Hut

    Sports South moves into a innovative new warehouse design, tripling its volume from the previous facility.

Frst Responsive Timeline
March 1988
  • Kay Lane Facility

    Positioning itself for an aggressive pursuit of growth, Sports South builds a warehouse facility at a new location.

Frst Responsive Timeline
June 1995
  • Kay Lane Expansion

    Warehouse expansion doubles the square footage of the operation.

Frst Responsive Timeline
July 2007
  • Port Phase I

    Sports South builds a highly automated distribution center exclusively for firearms.

Frst Responsive Timeline
January 2008
  • Firearm Automation System

    The custom designed automation system for firearms is the first of its kind.

Frst Responsive Timeline
June 2010
  • Port Phase II Expansion

    Further expansion doubles the warehouse square footage to incorporate all product lines.

Frst Responsive Timeline
March 2014
  • Port Phase III Expansion

    Warehouse addition is completed to house the redesigned automated operating facility.

Frst Responsive Timeline
September 2014
  • Warehouse Automation

    Automated storage and retrieval system is installed integrating robotic technology across all product lines.

April 2015
  • President

    Markham A. Dickson III

    "Tripper"

    April 2015 - Present

Frst Responsive Timeline
July 2017
  • Port Phase IV Expansion

    Additional square footage is added increasing the operational footprint by 50%.

1-800-388-3845 sales@sportssouth.biz

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