The Story of Our Family-Owned Business Spanning THREE Centuries
J.W. Morris & Co is founded as a druggist and wholesale distributor in downtown Shreveport, Louisiana.
T.H. Morris, brother of J.W. Morris, advertises firearms, ammunition, and early sporting goods in the Shreveport Almanac for the Year 1854.
Physician and druggist Samuel Augustus Dickson buys into the business which is renamed Iler, Morris & Dickson Co.
The company incorporates as Morris & Dickson Ltd. focusing on wholesale trade supplying retailers in Louisiana, Texas, and Arkansas.
September 1899 - June 1916
January 1917 - March 1919
March 1919 - January 1924
January 1924 - November 1946
November 1952 - July 1974
Morris & Dickson re-enters sporting goods with retail stores operating under the trade name Otto Sports Centers in Shreveport.
Morris & Dickson branches into wholesale sporting goods as a Remington Arms distributor in Lake Charles, LA.
After early success with Remington, Morris & Dickson expands its facility in Lake Charles and widens its sporting goods assortment.
Sports South is formally incorporated and shortly thereafter is spun off from its parent company Morris & Dickson Co.
July 1974 - April 2015
Expanding its trade territory, the company moves back home to a new facility in Shreveport.
Sports South moves into a innovative new warehouse design, tripling its volume from the previous facility.
Positioning itself for an aggressive pursuit of growth, Sports South builds a warehouse facility at a new location.
Warehouse expansion doubles the square footage of the operation.
Sports South builds a highly automated distribution center exclusively for firearms.
The custom designed automation system for firearms is the first of its kind.
Further expansion doubles the warehouse square footage to incorporate all product lines.
Warehouse addition is completed to house the redesigned automated operating facility.
Automated storage and retrieval system is installed integrating robotic technology across all product lines.
April 2015 - Present
Additional square footage is added increasing the operational footprint by 50%.
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